about the collection
In the beginning of 2019, three dead whales washed up on beaches in different parts of the world with stomachs full of plastic. Autopsies revealed they had starved to death because of the plastic they had ingested prevented them from digesting food. Soon after that, I had this intense feeling that I needed to do something about this. That week I went down to Bondi Beach every day. I’d fill up two or three bags a day from beach combing and soon became overwhelmed with the issue. In many cultures, it’s common to attach one’s identity to an animal totem or ‘spirit animal’. This identity is usually given to young people by elders that feel that they resemble the personality traits of that animal. I now know, that this feeling or pull towards something you can’t really explain was a whale crying for help.
I have felt a strong connection with the way whales care intently and have even been known to protect humans from sharks. I lived in Bondi for a long time and that’s where I began to find my tribe, by that, I mean other people that felt the same way. Groups and individuals that have noticed the way we treat the environment and have taken their own stand to protect it. The Bondi collection reminds me of why I started this journey in the first place. Whales are social creatures, they love and care for their friends and family by communicating to each other. This collection represents love and care for those that help you feel like you are not alone.